![]() ![]() Through this research the purpose is to try find out the pattern in the consumers Hampers the brand image of both the mentioned companies. In the market due to which mere the name is enough for them to sell their products,īut still there are some sellers in the Gray market, the existence of whom, rather To the determination of the perception of such luxury consumers towards the Is widely known as the Gray market in Europe and USA. Purchase of Luxury watches while there is an availability of a parallel market which This research topic is aimed at determining the consumer behaviour during the Parallel market to revamp the Watch Industry back to what it was. The way the companies take them into account and try to help eliminate this All the suggestions formed are entirely dependent on ![]() The interpretation from the interviews and surveys will help create analysis withĭifferent business concepts. The thesis will commence with the different theories and surveys to explain theĬonsumer behaviour in respect to the market qualitatively. Threat in maintaining the market standing of the companies involved. The market not only has adverse effects on the customers but also poses a great To Gray market dealers who are hampering with the image of brands. More people, especially young people, have online access Linked with the Luxury Watch Industry and survey conducted from the Researches from books dedicated to Luxury & Market studies, Online portals,Īrticles or case studies, and primary data including interviews with respondents The data for this research had been gathered from various sources including Of discussion being the Gray Market and the effects it has on the consumerīehaviour and the way the consumers perceive the brand image due to the This thesis Focusses on the Luxury Watch Market in Europe and USA and tries toĬoncentrate on the parallel market that co- exists in this economy. All the suggestions formed are entirely dependent on the way the companies take them into account and try to help eliminate this parallel market to revamp the Watch Industry back to what it was. And in the second half, the interpretation from the interviews and surveys will help create analysis with different business concepts. The thesis will commence with the different theories and surveys to explain consumer behavior with respect to the market qualitatively. With this, the market not only has adverse effects on the customers but also poses a great threat in maintaining the market standing of the companies involved. More people, especially young people, have online access to Gray market dealers who are hampering the image of brands. The data for this research had been gathered from various sources including researches from books dedicated to Luxury & Market studies, Online portals, articles or case studies, and primary data including interviews with respondents linked with the Luxury Watch Industry and survey conducted from the consumers of the particular market. The main point of discussion being the Gray Market and the effects it has on consumer behavior and the way the consumers perceive the brand image due to the existence of this parallel market. This thesis focuses on the Luxury Watch Market in Europe and the USA and tries to concentrate on the parallel market that co-exists in this economy. ![]()
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